Rebranding 2024
Why are we doing this?
- We want to increase the perception and attractiveness of REISSER for business partners, employees and future colleagues.
- We want to further strengthen the idea of "One REISSER - One Team".
- We want our corporate mission statement to be reflected in our corporate image.
- We want an effective and flexible image with high identification and recognition value for all relevant applications (e.g. catalogues, social media, trade fairs)
→ an appearance with a WOW factor
Word mark:
Just as reduced and clear, the recess in the capital E picks up the element of the figurative mark again and provides support between the word and figurative mark, while also being a unique selling point that creates a high level of identification.
Figurative mark:
Abstract representation of a screw thread, but at the same time so reduced that the figurative mark symbolises the uncomplicated and adaptable brand and product -> innovation
